Our services also include effective and proven merchandising services which include insurance of instore execution of products and relationship management, maintenance of share of shelf, generation of order proposals and sales reports.
- Drive on shelf availability to reflect the warehouse availability;
- Assisting with negotiation and maintenance of share of shelf in-store (SOS)
- (360 Degree executive) Drive in-store execution and service excellence through
- In-store relationship management
- Stock rotation
- Order proposals
- Management and placement of POS materials
- Implement promotion placement and compliance based on customer brief
- In-Store execution based on signed planograms to ensure compliance and standardize presentation of brand
- Management of major store relays/Plano-gram changes
Daily reports on Whatsapp
- Product quality issues and returns
- Delivery times
- Competitor activity
- Marketing display needs
Weekly reports on Email
• Weeks cover
• Share of shelf
• Product availability
Monthly reports on Email
- Sales statistics for our customers and their competitors
- Analyze sales statistics, answer the why question and provide solutions
- Offer a detailed analysis of sales statistics with practical recommendations
Coverage
Cailo Marketing Services merchandising has nationwide reach. The business function is split into the Nothern and Southern regions. The Nothern region covers Harare, Mashonaland (East, West and Central) and Manicaland while the Southern region coverage covers Midlands, Masvingo, Bulawayo and Matabeleland (North and South)
Outlets Covered
Modern Trade
- OK Zimbabwe
- Bon Marche
- TM Pick n Pay
- Spar
- Food World
- Food Lovers
Wholesalers
- N.Richards
- Gain Cash &Carry
- Metro Peech
- Simrac
- Lanwood –
- MegaSave
- Zapalala
- Greens
- Local Modern Trade
Merchandising Services Benefits
Coverage
CMS ensures that all merchandised areas are covered.
Reliability
Guaranteed quality service at all times, given that this our core business
Experience
Dedicated supervisors and management, trained to sell and achieve budgets
Reporting
Trade reports compiled on a weekly and monthly basis